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Report Templates
Monthly Report
Monthly SEO Report Template
A structured framework for monthly client SEO reporting. Covers
executive summary through to next steps.
- Executive Summary (KPIs vs. last month)
- Organic Traffic (sessions, users, new users)
- Keyword Rankings (top movers, new rankings)
- Top Performing Pages
- Technical Issues Found & Fixed
- Backlink Changes
- Recommended Actions for Next Month
Recommended tool: SE Ranking's automated white-label report covers most of these sections automatically.
Technical Audit
Technical SEO Audit Checklist
A systematic checklist covering the 6 core areas of a technical
SEO audit, with issue severity and action columns.
- Crawlability & Indexing
- Core Web Vitals (LCP, CLS, INP)
- On-Page & Meta Data
- Internal Linking & Architecture
- Structured Data (JSON-LD)
- Mobile Usability
See our full Technical Audit Guide for details on each section.
Keyword Research
Keyword Research Template
A spreadsheet-ready structure for organizing keyword research
output, prioritizing by opportunity score.
- Keyword, Search Volume, KD Score
- Current Rank (or "not ranking")
- Target Page (existing or to create)
- Search Intent (informational / commercial / transactional)
- Content Format (article / landing page / review)
- Priority Score (volume × intent × gap)
Export keyword data from SE Ranking and paste into this structure to prioritize your content calendar.
Client Onboarding
SEO Client Onboarding Checklist
Everything to collect and set up when starting a new SEO client
engagement. From access requests to baseline audit.
- GSC & GA4 access granted
- CMS access (read-only or editor)
- Current keyword targets from client
- Competitor list from client
- Baseline site audit run
- Baseline rank tracking set up
- First report date agreed
Set up SE Ranking project during onboarding to capture historical data from day one.