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Keyword Research
Tools for finding keywords, estimating search volume, and discovering what people search for.
Free
Google Search Console
The only source for your actual Google search data: impressions,
clicks, CTR, and average position. Required for every SEO
workflow.
Free
Google Trends
Compare keyword trend over time, by region, and by related
queries. Useful for spotting seasonal demand patterns.
Freemium
SE Ranking Keyword Research
Free limited searches. Paid plans unlock full volume, CPC, and
difficulty data across 5B+ keywords in 100+ countries.
Free
AnswerThePublic
Visualizes questions, comparisons, and prepositions around any
keyword. Excellent for finding long-tail content ideas.
Technical SEO & Site Audit
Tools for finding crawl errors, performance issues, and structural problems.
Free
Google PageSpeed Insights
Measures Core Web Vitals (LCP, CLS, INP) and provides field data
from real Chrome users. The most authoritative performance tool.
Free
Screaming Frog (Free Tier)
Desktop crawler. Free tier crawls up to 500 URLs. Excellent for
finding broken links, duplicate meta data, and redirect chains.
Free
Google Rich Results Test
Validates structured data (JSON-LD) and previews how your page
may appear in rich results.
Freemium
SE Ranking Site Audit
130+ technical checks. Free trial includes full audit.
Recommended for sites with more than 500 pages or multiple
projects.
Link Building & Backlink Analysis
Free tools for checking and analysing backlinks.
Free
Google Search Console (Links report)
Shows your top linking domains and pages, directly from Google's
index. Limited data, but authoritative.
Freemium
Ahrefs Webmaster Tools
Free for your own verified domain. Provides backlink data,
broken backlinks, and top anchors.
Freemium
SE Ranking Backlink Checker
Free limited checks per day. Paid plans include full historical
backlink data, new/lost links tracking, and competitor backlink
gap analysis.